Sanat Kitabevi

Contents:
General Introduction,
Press Advertising,
Poster Advertising,
Direct Mail,
Editorial Publicity,
Radio Advertising,
Film Advertising,
Display and Promotion,
The Spoken Word,
A Modern Advertising Agency,
Specimen Succesful Campaigns:
Commercial Advertising and Publicity,
A Government Department Campaign,
Publicising A Seaside Resort,
A Propaganda Campaign,
A Succesful Apeal Campaign,
Store Advertising and Publicity,
Entertainment Publicity and Advertising,
A Retail Store Campaign,
And Now, Teach Yourself

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